“Data
science is a fascinating area and what we are starting to realize is that we
have an insight to see how people use emoji to express themselves. We are using
a lot of this data to improve our product.”
CMO of SwiftKey, Joe
Braidwood, in an interview with New York Daily News about Swiftkey Map
Swiftkey
is a very popular alternative to using the built-in keyboard in your Apple
iPhone or Google android smartphone despite the known security issues as noted
in my blog
article entitled “@SwiftKey
for Apple iPhone and Apple iPad on Apple iTunes – Why Full Access for
Predictive Typing compromises Apple iOS 8 Security”.
But
exactly how popular is the use of emoji on Swiftkey?
Swiftkey
in August 2015 analyzed data from some 1 billion emoji sent by Americans to
determine the most popular emoji for each for the fifty states of the United
states of America as reported in the article “What’s
your favorite emoji? SwiftKey’s ‘United States of Emoji’ map reveals our habits”,
published August 19, 2015 By Karen Tumbokon, Digitaltrends.
 |
The
results, which can be viewed on the diagram above, are further summarized in Swiftkey’s interactive
pdf of emoji use by state.
The
findings of the most used emoji, unsurprisingly, fit with known stereotypes of
each state:
1. Hawaii,
uses waves, surfer, volcano, and pineapple emoji.
2. Californians
uses the sunset, sushi, and ramen emoji and taxi emoji.
3. Vermont
uses the poop and goat emojis
4. New
Hampshire uses the alcohol emoji more than any state
5. Nevada
uses the eggplant, open mouth and key.
6. Louisiana
uses the gun, skull and guitar emoji
7. Montana
uses the Santa, fishing, and monkey who hears no evil
Swiftkey
is set to become the next language based on research done by Professor of
Modern English Literature at of University College John Sutherland as explained
in my blog
article entitled “University
College Research says Emojis replacing English in Communication - Internet's
Universal Language in the Age of Emojis”.
Swiftkey
usage is slowly catching on in Jamaica based on my personal encounters with
Miconians that use Swiftkey on their smartphone. It would be interesting if
Swiftkey did an interactive map for the entire world and included Jamaica, as
emojis may soon start popping up in advertising in Jamaica!
Here’s
the link:
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